influence new and expanded the psychology of persuasion

He is the president and CEO of Influence at Work focusing on live and virtual keynotes streaming and online corporate training. Cialdini PhD is an award-winning behavioral scientist and author. See moreĪbout PhDRobert B CialdiniRobert B Cialdini PhD

Cialdinis 35 years of evidence-based, peer-reviewed scientific researchincluding a three-year field study on what leads people to change Influence is a comprehensive guide to using these principles to move others in your direction. Understanding and applying the principles ethically is cost-free and deceptively easy.

Unity, the newest principle for this edition.

You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Youll learn Cialdinis Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderand just as importantly, youll learn how to defend yourself against unethical influence attempts. With Cialdini as a guide, you dont have to be a scientist to learn how to use this science. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. In the new edition of this highly acclaimed bestseller, Robert Cialdini New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.

The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications.

Influence new and expanded the psychology of persuasion